Welcome to Naila.
A knowledge platform for social impact driven negotiation.
Naila is a knowledge platform completely devoted to negotiation in the context of creating social and environmental impact.
This website is dedicated to anyone interested in learning about negotiation in a social and environmental setting. Here, you can learn about what it means to negotiate for impact, how this goes beyond conventional business negotiations as we know them and how to utilize useful negotiation practices and techniques to foster stronger relationships and extraordinary outcomes. Under ‘Resources’ you will find useful case-studies and in-depth reports on the topic. Whereas the case-studies present real-world cases from social entrepreneurs that are negotiating for impact in the field, the in-depth reports cover the more theoretical foundation of the topic.
What is Impact Negotiation?
About 42% of the value in a business agreement is left on the table due to negotiators failing to communicate and bargain effectively. Translating this into impact, the untapped potential is huge and impact negotiation focuses on filling this gap.
Impact negotiation is not a new negotiation technique. It is a learned art and responsibility to purposefully use negotiation techniques to persuade and influence other stakeholders into jointly working for good impact, empathy and well-being. It differs from other types of negotiations (i.e. commercial negotiations), by the degree of explicitness and attention that is given to the impact at play and the increased uncertainty and stakeholder complexity that comes with it.
Click here for a full introduction into impact negotiation.
Latest News
Stay tuned for upcoming news in 2024!